This Next 35 Years is an insurance agency which offers services dedicated to retirees who live in the rural countryside in the Pacific Northwest. Located in Kennewick Washington, Simply Benefits commissioned iSky to refresh its current brand, build out a web presence along with a marketing vertical template for performance marketing advertisement and social media engagement.
Next 35 Years
In conceptualizing the design we focused on the next 35 years target audience and user demographics to better understand the users desires and content requirements. Sometimes more technology is better but in this case, quite the latter. We focused on scaling back the technology and keeping the UI simple and clean so that the rural boomer had no issue navigating all aspects of the site.
Once we had design mockups and the appropriate content in place we began to design the Landing page template with all the core components of a click funnel or landing page.
We analyzed all current systems, including the CRM, Website Content management system, Hosting Configurations, Digital Marketing integrations, and began to build out and connect the CRM with an email marketing solution.
Once the foundational infrastructure was in place we began to build out the site to specification integrated with social media marketing automation to encourage user engagement.
In the final phase of the project we deployed the build out inseam with a digital marketing strategy and campaign to server next35years.com propositions at scale.