Brewster county is home to a collection of communities that make the whole of what is considered Big Bend. Big Bend National Park is a composite of nature and senses combined into an experience worthy of a visit to big bend. iSky digital was tasked with refreshing the brand and web presence of the website to current industry standards in order to provide a better user experience for its patrons, while also providing commerce and connectivity for local businesses in the greater big bend area
The Challenge we faced with this particular project was redefining the information architecture in a way that could deliver a better flow of information, with simple navigation and user flows, localized for visitors from around the world.