As the blockchain and Crypto enthusiasm grows around the world, iSky digital was tasked with a complete digital brand transformation for one of the fastest growing bitcoin mining startups.'

With locations in New York, Iowa, Austin, and North Carolina, Miningstore is a bitcoin mining and management company that designs and develops BTC mining facilities locations across the Continental U.S. Their experience with crypto from its inception propelled miningstore from a small startup company to a scaling enterprise.

The challenge was immense: Assess the overall digital infrastructure, create a trajectory and project management structure to improve and deploy digital solutions while keeping pace with the growth of the company as their teams and staff scale exponentially.

The goal of this long-term project was to redesign the digital infrastructure top to bottom, including Cloud Architecture, digital brand online, collateral, eCommerce solutions, CRM systems, email marketing, API integrations, Analytics and more.

Miningstore needed a digital transformation and they needed it fast and built while they were flying high. The expression goes, “build it why we fly it.” and thats we did breaking down the long term goals into palpable milestones solving and deploying each milestone one at a time while training their team how to manage