Once design had moved from concept to prototype we began developing the strategy to syndicate content that added value to the overall onsite experience. With the added value of additional content, we began creating feature sets and building out a unique one of a kind solution that allowed key stakeholders to a high level of automation so that site management was minimal. Automation included social media posts from content categories, article syndications through aggregating rss feeds of relevant content and weekly newsletters highlighting key content tailored to the end users appetite.

Being content rich and a fairly heavy website, we deployed a custom hosting solution with scalable processors, threads and ram so that during heavy traffic times the load on the site is balanced and delivered consistently at scale.