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Maryland Education Network

Marylandk12.com faced the exciting challenge of creating a comprehensive digital hub for the entire Maryland education system. This ambitious project aimed to serve a diverse audience – parents, teachers, students, and administrators – providing them with a centralized resource for all things education in Maryland.

The Challenge

Maryland Education Network faced the exciting challenge of creating a comprehensive digital hub for the entire Maryland education system. This ambitious project aimed to serve a diverse audience – parents, teachers, students, and administrators – providing them with a centralized resource for all things education in Maryland.

The Solution

To address the diverse needs of Maryland’s education community, we developed a robust content syndication platform. This innovative solution aggregates relevant articles from across the web, tailoring content to the specific interests of teachers, students, parents, and administrators. By curating and delivering timely, high-quality information, we empower Maryland’s educators and families to stay informed and engaged.
Key Insights Stats

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500 +

Syndicated Articles

5X

Growth in Newsletter Subscriptions

1K +

Growth In Facebook Followers

01

A Content-Rich Ecosystem

Leveraging Syndication to Enhance the User Experience

To enrich the content offerings on Maryland Education Network, we implemented a robust content syndication strategy. By integrating RSS feeds from reputable sources, we expanded the breadth and depth of information available to users.

This strategic move complemented the original content created by Maryland Education Network’s talented writers, providing a diverse range of topics tailored to the specific needs of teachers, administrators, students, and parents. This content-rich environment has empowered users to stay informed and engaged, fostering a more dynamic and informative online platform.

02

Engagement Through Targeted Newsletters

Driving Subscriber Growth with Compelling Content

By curating informative and engaging newsletters, we successfully increased subscriber growth by a factor of three. These meticulously crafted newsletters highlighted the most relevant content of the week and month, piquing the interest of our audience. By consistently delivering valuable information, we fostered a loyal readership and solidified our position as a trusted source of educational insights.

The curated newsletters proved highly effective in engaging our audience, with an average time on site of 7 minutes and an average of 3-4 articles read per user. This demonstrates the value of our content and the success of our strategy in driving meaningful engagement.

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03

Amplifying Impact Through Strategic Content Curation

Leveraging Social Media to Drive Engagement and Growth

Our strategic content curation approach significantly enhanced our social media presence. By carefully selecting and sharing relevant content from Maryland Education Network contributors and founder John Huber, we were able to spark conversations and generate substantial engagement.

Highlighting trending topics and addressing the specific needs of educators, students, and administrators resonated with our target audience, resulting in increased followers and increased likes.

“iSky Digital’s team was a pleasure to work with. They were responsive, knowledgeable, and always willing to go the extra mile. Their collaborative approach ensured that our project was completed on time and within budget.”

John Founder

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